CAMPAIGN
THE POWER OF PRIDE
A hub is a place where people come together to inspire,
tell stories, educate, and embrace each other for who they are. It’s easy to take this for granted, but it’s important to remember that not everything is always obvious.
THE POWER OF PRIDE
Together with &.MediaGroup and Hub we introduced ‘My Hub, My Pride’,
a Pride campaign centered around groups of friends, celebrating inclusivity together.
With this campaign, HUB Footwear aims to be a force of positivity in the fight for acceptance and an inclusive society. We captured these friend groups - or hubs - that celebrate and strengthen each other through their similarities as well as their differences.
To remember that we should all be free to love and be loved without judgment.
Not just during Pride Week, but every day of the year. 💜
To support the fight for equality and inclusivity HUB Footwear set up a fundraiser that will be donated - together with the net revenue of the Grid sneaker during the campaign.
We also organized an event to promote HUB’s new unisex sneaker and to customize the sneaker but also to celebrate inclusivity together.